Customer Marketing Executive

Customer Marketing Executive - Tesco

Location: Slough

You will be responsible for driving sales and profit achievement in all categories within a specific retailer via the effective implementation of 4P's strategies in partnership with the National Account and Marketing teams.

Why this role is the one for you?

You want to directly impact the performance of the category, our brands and customer results.

You want to be known for making positive changes to Category performance, through building strong partnerships with retailers & delivering excellent in store execution of initiatives to maximise category growth.

You have a passion for achievement; strong influencing skills, integrity and drive with a strong desire to make things happen.

Responsibilities/Accountabilities

Inputs into customer 4P (Product, Presence, Pricing, Promotion) strategy & drives the execution plans of in conjunction with national account teams, and applies Category success models for 4P within retailer

Works with customer and national account teams to execute agreed local success models into store

Responsible for specific retailers to lead category management projects and optimise range and merchandising

Translate consumer and customer understanding into leading category insights and strategies

Presenting Category strategies/ vision and 4P strategy to our customers

Be the customer knowledge expert for the account portfolio

Establishing collaborative partnerships with key accounts separate from the sales team

Continuous analysis of the customer's position, works together with the Key Account Manager to recommend in store actions aimed at strengthening the Company's position in the category

Key Challenges - difficult trading conditions, high expectations from Accounts, continuing high standards, managing external and internal pressures simultaneously

Package d'emploi

Competetive Basic Salary
Bonus: up to 7.5%
Contributory Pension
Holiday: 25 Days

Personne Profil

Professional Skills and Competencies

· Sales / marketing / data or retail management background, with strong category management experience within FMCG

· Degree qualified

· Demonstrable commercial acumen and good understanding of Customer Management Process.

· Ability to analyse large volumes of complex information, interpret & construct straightforward plans

· Confident and capable of communicating and operating at all levels

· Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)

· Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)

· Strong influencing / negotiation expertise

· Strong oral, written communication, and presentation skills



Processus d'entrevue

2 stage process

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