Previous job - Livestock Product Manager

Head Office Based: Newbury, Berkshire

Products: Livestock Pharmaceuticals (Baycox, Baytril FAP, Sutures, Rompun, Bayticol and Binixin)

Reporting to Marketing Manager

Position Purpose :
To define, plan and implement effective business growth proposals and marketing strategies with accountability for market planning, performance and profitability of Food Animal Products (FAP) of Bayer Animal Health UK & Ireland
" Take brand responsibility and be the internal champion for Baycox, Baytril FAP, Sutures, Rompun, Bayticol and Binixin.
" Plan, co-ordinate and implement effective marketing plans, lifecycle management and further product introductions as defined.
" Actively contribute to business planning and budgetary control through:-
" planning, forecasting and achieving budgeted selling prices and quantities
" planning and managing the promotional (P&I) budget
" Ensure high quality of customer service and communications to internal and external customers
" Project management of specific events as necessary
Principal Accountabilities

Financial
" Budgeted Sales Achievement
" Budgeted Marginal Income achievement
" Budgeted Expenditure achievement

Customer
" Compilation and execution of up to date and comprehensive brand marketing plans
" Clear product promotional and supportive material (information and offer terms)
" Promotional and informational material compliant with company guidelines, as well as legal
and Code of Conduct requirements

Leadership
" Develop and maintain effective knowledge and skills for the role
" Provide clear input of regional FAP needs to central development and planning
" Provide clear guidance on FAP business and technical needs to UK and Central AH Management
" Identification of training requirements for future growth

Operational
" Assess and communicate current market data information locally and to Global Management
" Prepare product income, margins and promotional expenditure budgets
" Evaluate Marketing input to accurate forecast planning.
" Create accurate legally compliant new and updated packaging as needed



Package d'emploi

Incentive Bonus
-
Competitive Basic dependent on experience
Package details to be confirmed

Personne Profil

Experience within the Veterinary Market preferably within Livestock marketing


Processus d'entrevue

2 Stages

* Guide des Salaires
£40,000
Berkshire
Job Ref: 41571

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